BUFFALO WILD WINGS' AD AND COOKIE POLICY
We Use Tracking Tools
We collect personal information about users over time and across different websites when you use our websites and app. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. They may include browser cookies. We may also use web beacons, flash cookies, and similar technologies. Click here to learn more about what tracking tools are and how they work.
Our vendors or third parties may place and use these tools on our sites or apps. In this policy, “we” and “us” refers to Inspire Brands and our brands and affiliates. It also includes our vendors and third parties who place tools on our sites and apps.
Why We Use Tracking Tools
We use tracking tools for many reasons, including to engage in interest-based advertising. Interest-based advertising or “online behavioral advertising” is serving advertising content to you based on information gathered from you over time across multiple sites and other platforms. It includes serving ads to you after you leave our website, encouraging you to return. It also includes serving ads we think are relevant based on your browsing habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.
We also use tracking tools:
To recognize new visitors to our websites.
To recognize past customers.
To present more personalized content, to improve your website experience, optimize your shopping experience, and provide site and service enhancements.
To observe your behaviors and browsing activities over time across multiple websites or other platforms.
So we can better understand our audience, our customers, our website visitors, and their respective interests.
How We Gather Information For Interest-Based Advertising
We use information you make available to us when you interact with us, our affiliates, and other third parties to decide what content is relevant to you. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We or our partners might also look at your location. We might look at these activities on our platforms or the platforms of others.
We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
How to Control Certain Tracking Tools.
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. You can be set your browser to reject cookies. To find out more about how to control cookies from your web browser, please visit here. To control flash cookies, which we may use, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.
Choices you make are both browser and device specific.
How To Control Interest-Based Advertising
The third parties we work with participate in the Self-Regulatory Program for Online Behavioral Advertising. This program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. If you want to opt out, visit http://www.aboutads.info/choices/.
The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.
Choices you make are both browser and device specific.